Here at
Bari Beats, we’ve
created a
free 62-page
marketing manual* specifically for indie music artists. It’s chock full of invaluable advice on how you can advance within
the music industry. We’re going to give you a few excerpts from it on how you
can cultivate solid contacts.
Developing Etiquette
You’re only as good as those you surround yourself with, so
you need to develop working relationships that can take you to the next level
as an artist. But it’s crucial that you understand the following rules to
successfully connect with an industry professional.
Punctuality
This goes without saying, but be on time or don’t take on a
meeting at all. If you must, then reschedule. But call ahead first. If you fail
to show up on time or at all, then you look irresponsible and disrespectful.
And you will likely not get a second chance.
Be Trustworthy
Never break confidence with sensitive material and
intellectual property. Basically, you need to zip it and hush. The more people
who trust you, the more doors you’ll open for yourself.
Representation
You need to have a reputable person with you at all times when
conducting business: manager, lawyer, agent, company or investor. It adds to
your credibility. It’s still OK if you don’t have access to one of
these professionals, but you should actively be in pursuit of one.
Don’t Spam
Don’t overwhelm your contact with too much information.
People don’t have the time to listen to an entire album or read a three-page
bio. Keep your media kit short and sweet. Plus by being selective, you’re
forced to send only your best work. And lastly, give them some time to respond.
Don’t email them constantly, because then they’ll just block you.
Know Who You’re Calling
Just as easily as you can Google for any other information,
you need to research the industry professionals you want to develop
relationships with. Even better would be to find others who know them
personally and ask what their likes/dislikes are and how they reached their
individual path to success.
Be Clear and Professional
Be direct—industry professionals do not have time to beat
around the bush. And keep it professional. Polish up on your language, spelling
and grammar. Don’t assume you can just speak casually because of the industry
you’re in.
Be Thankful and Reciprocate
If someone did take the time out to help you—whether it was
the industry professional him/herself or someone who knows him/her—the least
you can do is say, “thank you.” Take it a step further and return the favor.
Showing your appreciation is crucial, and you never know when you’ll need that
person again.
Want More?
We have also included many reputable industry contacts
throughout the US that you can try to link up with. Check out our page to find
out how you can obtain our
free
manual.*
*Click the link and select either Deal 1 or Deal 3 to get
our manual. The bonus with Deal 3 is that we’ll hook you up with 100 exclusive
Bari Beats, too!