Thursday, September 26, 2013

Attract Independent Record Labels by Promoting Your Show Online

Being an indie artist is not for the unambitious when trying to promote a show on the streets and through social media. But what you should keep in mind is that you need to sell your music during your performance, as well.

You can get the attention of top independent record labels while building a fan base beyond your local area. Streaming your show in real time is a no-brainer. But using new resources can help you build quality content and earn extra cash, too.

Recruit an intern, or two

Many people would love an opportunity to break into the music industry. If you have a website or Facebook profile, ask for volunteers to help with tasks such as live streaming your performance, or tweeting about your show in real time. Have them capture shots of you and the audience to put on Instagram. Interns can also interview fans after the show and write up a blog review. Now, you’ve got your bases covered before, during and after your performance.

In return for all their hard work, offer your interns some free gear and a solid recommendation.

Keep it professional

The worst media to stream is poor quality media. It makes you look amateurish to have terrible audio, pixelated video or dark photos. To avoid these issues, scope out the venue beforehand. Is the space big or small? Will the audience be sitting or standing? What is the color of the walls? Work with what you have by planning accordingly.

When in doubt, Stage It

Stageit.com has been around for a couple years now and has proven success for many indie artists. Although the concept is to raise online concert sales to help performers earn more cash, another plus is that sites like Stage It will help you gain new fans.

Concert Window is another newish website that hosts live concerts for indie artists. The cool thing about this site is that you can interact with fans during your performance. So those watching feel like they’re actually there with you.

Been there, done that

Have you already recorded, tweeted or Instagrammed your show? Send us the link in the comments and tell us about your experience.

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