Google Dominates Online Music Marketing

Google is making everything all about Google+. Google drives the search engine results for many industries, including for how independent music recording artists are ranked. It’s not easy for many indie artists to reach the top spots on the first page of Google. And now, they’re pushing for Google+ to be at the center of it all. Pretty soon, you won’t even be able to leave YouTube comments without a Google+ account.

Read: Hypebot’s report

Although having many footprints on the web and social media will definitely help you move toward the rankings you want, Google is completely changing the game. Results will not be driven by what you think people are typing into the search box.

Read: Search Engine Journal’s report and Search Engine Watch’s report

So, why is this really important?

Well, Google wants to put users first and help them maximize their searches. For example, if people are searching for shows featuring indie artists in your area, it doesn't necessarily mean your name will pop up in the search now. Google will continue to shape the social footprint for rankings, and it’s best to get on board now instead of struggling to catch up later. There are a few ways you can start that process.

Use the tools you have

Many artists invest far too much into the “cooler” social media websites out there, such as Facebook and Twitter. Of course, these sites are sound investments, but Google will never let any of its products fail. In fact, Google+ is growing much faster than Twitter and has been for over a year now. The key to being successful on Google+ is by treating your page as a more professional profile—take it seriously like LinkedIn but have fun with it like Facebook. Post lots of pictures, make your updates, and join influential circles.

Start Learning SEO

There are so many reputable resources on how to create a SEO campaign that will really improve your rankings (we swear by The Moz Blog). Keep in mind that Google will judge you on the quality of your website content. So it’s important to frequently update your blog, bio, calendar for gigs, etc.

Invest a little cash

If you have some disposable income, then you can start a small campaign on Google Adwords and download the Adwords editor. The best way to maximize your Adwords results is by setting a realistic monthly budget upfront and monitoring your results weekly. Please keep in mind that it takes time to see results, and possibly longer since you’re going the DIY route and not using an agency. And Google’s customer service is actually pretty decent, so they’ll talk you through any concerns you have.

Last: If you’re not going to invest the time and research into Adwords, then don’t waste your money. There’s a reason some people get paid six figs to be a SEO expert.

If you’re already on Google+, leave your profile link in the comments so we can feature you in a later blog.