A cool piece on Hypebot (Why Musicians Make Little While Music Services and Distributors Make Billions) talks about how streaming services such as Spotify and Pandora are actually hurting music artists' revenue overall. One commenter made an interesting point about how music fans don't seem as loyal anymore.
"Find the bands you love and buy their album on their websites or directly from the band at shows. Support them by going to their shows and buying their music. If you really loved them you would buy the album and not one song at a time on some stupid streaming service. Collect art people."—Pedro
It's rare to find a music lover like Pedro nowadays in a generation where many people have bought few if any CDs in their lifetimes. People pull their music from YouTube or a playlist service such as Music Unlimited. And its clear that the music industry overall doesn't care if artists make bank or not. So the question is, how can you get more people to support you like Pedro?
Simple. Don't forget to sell yourself as more than just a hit song.
At shows, when you talk to the crowd, emphasize how much hard work and dedication you put into each track. Even better is to give them something they've never heard before to show your diversity as an artist.
Remember, times have changed but people largely have not. If you give your fan base something to rally around, they'll be willing to spend a few bucks more to support your dream versus $.99 (or nothing) for one track.
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